(Ég tók þátt í þessu verkefni í tíma en man ekki hver var með mér í hóp og næ ekki niðurstöðurnar, þannig að ég reyni að endurskapa þær hér fyrir neðan.)

The difference between User Journeys and User Flows

I would define the difference between User Journeys and User Flows is that the Journey is both simpler and more general, giving an overview of the entire interaction between User and Provider; and User Flow is a more detailed description of the stages the User must go through.

In class, our group used the example of ordering tickets to the movies. The User Journey goes something like this:

a. Go on to the internet.

b. Find the webpage for the movie cinema.

c. Order the tickets.

d. Download tickets to smartphone or print out paper copies.

e. Go to the movie.

The User Flow is more detailed:

a. The social aspect. Newspapers in Iceland no longer have movie listings, so one must hear about interesting movies from other sources: word of mouth, advertisements on the internet, and so on. By the time one actually looks for tickets, the decision is usually made beforehand.

b. Do a search for tickets. Movie tickets are available on more than one site: one might search on sena.is for one cinema chain, or on sambio.is: but the site kvikmyndir.is seems to have a comprehensive overview.

c. On kvikmyndir.is, click the Í bíó link from the bar at the top of the page.

d. Find an attractive movie. Times and movie theatres are listed on the page.

e. Choose the film, movie theatre, and time.

f. Some movie theatres have seat selection options, some offer seats on a first come, first serve basis. If the movie theatre allows seat selection, select number and location of seats. If this option is unavailable, skip this step.

g. Select number of seats.

h. Click “Kaupa miða”.

i. Enter e-mail address.

j. Select credit card payment option

k. Enter credit card information and click “Borga”

l. Receive tickets either through direct download or sent to e-mail address.

m. Either download tickets to smartphone, to be scanned at the theatre; or print them out.

n. Log out of internet.

o. Go to movie.